Uphold the Mission and Vision of UofL Health

The Physician Liaison establishes and strengthens the relationship between potential and current referring physicians and hospitals and network physicians. By maintaining an open line of communication with physicians and performing diligent outreach, the Physician Liaison establishes and strengthens the relationship between external and internal referring physicians and hospitals to maintain and grow the patient referral base for those they represent. This professional will identify potential physicians for collaboration opportunities and educate physicians on clinical trial opportunities for their patients. In addition, the Physician Liaison is responsible for community relations activities within their assigned market areas.

• Establish short- and long-term strategies for business retention and expansion by analyzing volume capacity, utilization, market data/demographics, market share information, payor mix potential, growth potential and physician referral patterns.
• Establish network integrity short- and long-term strategies by analyzing; volume capacity and utilization, market data/demographics, market share information, payor mix potential, growth potential and physician referral patterns.
• Maintain and update the Contact Management System to effectively manage territory, abiding by all rules and expectations surrounding the utilization of the system. Conduct pre-and post-call planning and documentation. Meet contact and volume expectations.
• Complete face-to-face sales meetings with physicians, schedulers, practice managers, and medical staff from referring physicians and community hospitals. Share updates on services and referral materials. Follow-up on satisfaction with the referral relationship, clinical trials and new advances.

• Responsible for identifying barriers to admissions and partnering with the practice managers and service line leaders to improve the access for referring physicians and patients.
• Enhance communication between community physicians and UofL Health. Act as a key resource for information, monitor needs and respond to concerns.
• Coordinate physician-to-physician meetings and CME educational presentations and events for referring physicians, community hospitals and their staff.
• Partner with key community organizations to identify and manage opportunities to increase awareness and introduce programs and services.
• Coordinate community events in partnership with the Strategic Marketing and Communications Managers to increase awareness of their assigned product lines and services.
• In partnership with the Strategic Marketing and Communications Managers, coordinate the development of collaterals, presentation materials, webpages and other tools designed specifically for the referring physicians

MINIMUM EDUCATION & EXPERIENCE
• Proven success in sales and relationship development activities. Pharmaceutical or health related sales preferred.
• Bachelor’s degree in marketing, business, communications, nursing, social work, required.
• Minimum of 5 years of relevant experience
• Proven experience in managing overall goals and measurements for ROI, market segmentation, market definition, goals, initiatives, responsibilities and pricing.
• The ability to work on multiple projects simultaneously and meet agreed upon project deadlines essential.

KEY KNOWLEDGE, SKILLS, & ABILITIES
• Knowledge of key industry business drivers, emerging medical trends, and performance metrics, and ability to leverage that knowledge to inform strategy.
• Ability to travel within the market area that may include Kentucky, Southern Indiana and Northeast Tennessee. May include some overnight travel.
• Strong communication, presentation, interpersonal, collaborative, and analytical skills with a customer focus; must be able to foster and maintain sound working relationships.
• Competencies for sales efficiency and effectiveness; discipline in goal setting, prospecting, networking, territory management, and time management.
• Skills in account management, needs assessment, value propositioning, handling objections and gaining agreement.
• Independently motivated and driven to achieve high goals and seek continuous improvement in knowledge and skills.
• Skills to employ technologies effectively and proficiency (MS office suite, CRM Systems, relevant mobile technology and web-based applications.)